SEO Terminology | SEO Dictionary
Algorithm : Formula or logic used by a Search Engine to rank their searchresults.
Affiliate : An affiliate site markets products or services that are actually sold by another website or business in exchange for fees or commissions.
Bounce Rate : The percentage of users who enter a site and then leave it without viewing any other pages.
Black Hat SEO : A term referring to the practice of “unethical” SEO. These techniques are used to gain an advantage over your competition.
Broken Links : Hyperlinks that are not functioning or not leading to the desired location
Cache : A copy of a web pages stored within a search engine’s database.
Googlebot : Google software that collects documents from the web to build a searchable index for their search engine
Keyword : A significant word in a web page’s content, url address or backlink titles that indicates its subject
indexed Pages : The pages on a site which have been indexed.
Link Popularity : The number and quality of inbound links pointing to a given web page
Internal Link : Link from one page on a site to a different page on the same website.
Link Building : The process of getting high quality inbound (incoming) links for a website.
PPC : PPC Stands for Pay Per Click. A contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add.Example Adwords
Robots.txt : A file that can be used to instruct robots that visit your site.The file can be used keep certain pages from being scanned by one or all search engines.
RSS : Real Simple Syndication, a family of web feed formats used to publish frequently updated in a standardized format.
SEM : Search engine marketing
SEO : Search engine optimization
SEOs : Search engine optimizers
SERP : Search Engine Results Page
Sitemap : A sitemap is a list of pages of a web site accessible to crawlers or users.
Search Query : The word or phrase a searcher types into a search field.
Stop : Word Stop words are words that are ignored by search engines when indexing web pages and processing search queries
Spider (bot, crawler): A specialized bot used by search engines to find and add web pages to their indexes.
URL Rewrite :Technique used to make URLs more unique and descriptive for better indexing by major search engines.
White hat SEO – Techniques for high rank that follow search engine guidelines